My San Diego house didn't sell. What do I do now?
Start with the showing feedback, then the showing count. Few showings usually means the marketing is weak or the price is too high. Showings with no offers usually means something about the property, or a price just past where buyers are comfortable. Then check the listing itself: photos, description and MLS facts. I'm Jared Harman, a San Diego REALTOR®.
Published . Last updated . Figures are from my own records unless a source is linked.
What should I look at first when my listing expires?
Your showing feedback. Your agent should be at your showings. That's my own policy: I attend showings personally, and on the rare occasion I cannot, it is someone I have trained myself.
At a bare minimum, your agent should be collecting feedback from every single party that comes to see the home. It should be honest and detailed, so you can make the adjustments that actually get it sold.
Sometimes that feedback points to something about the property that makes people hesitate to write an offer.
What does my showing count tell me?
Low showing volume can mean poor marketing, or a price that's just way too high.
If you are getting showings and people aren't biting, there may be an issue with the property. Or the price could be just a little outside where people are comfortable taking a swing.
Is it the price?
If your goal is to sell the house, price is the number one limiting factor. You could drop the price low enough to guarantee a sale, no matter the condition of the property.
But there's a balance to find between a reasonable price and what you have to compromise on. How I price a home.
What does it take to actually sell a house?
Three things working together: the right price, the right presentation and marketing, and people talking about the house with their friends and their family.
Those conversations drive sales. When a visitor leaves with an experience they keep talking about in their personal life, that is what generates offers and genuine interest.
What would I check on an expired listing?
I go through the photos and make sure the home is presented properly. I read the description and check every MLS fact.
I see way too often a detached home marketed as a townhome, or a townhome marketed as a condo. Those are very different product types, and the wrong one changes how the home shows up in a buyer's search.
Sometimes it's the seller's own attachment. In Bankers Hill I dealt with sellers of a big house, close to 4,000 square feet, that did not sell. What went wrong there.
My agent says the market is slow. Is that true?
The market may be slow. But there are adjustments you can make to keep up with it, or get ahead of it.
If your agent isn't presenting options for that, they may be doing you a disservice, whether it comes down to experience or effort.
What does this mean if your listing expired?
Get a second opinion on the number. A Net Number is what I'd expect you to walk away with, researched by me personally and back to you in 24 hours.
Interviewing a new agent? Here is what I would ask them. How long a relaunch takes, start to finish, is on this page.
Who is Jared Harman?
Jared Harman is a San Diego REALTOR® with MatchPoint at eXp Realty of California, Inc., licensed since 2022 under DRE 02193879. He works with sellers and buyers across the metro San Diego neighborhoods, has 46 five-star Google reviews, and personally toured more than 800 homes in 2025.
Jared Harman has 46 Google reviews, all five stars. He has sold $14M+ in real estate so far in 2026. His videos reach about 250,000 people in San Diego every month, which is where his listings get seen. He personally toured 800+ homes in 2025. In the last 12 months he negotiated about $990,000 in credits and price reductions for his clients.